ABOUT NXT

NXT Communications is a consultancy shaping what’s next in sport through powerful storytelling, purposeful strategy, and communications that actually move people.​

 

Founded by Ugandan-Australian storyteller, strategist, and advocate Ann Odong, NXT is built on two decades of experience amplifying women’s sport and underrepresented voices across the globe.​

 

We work with athletes, teams, and purpose-led organisations across sport to craft bold narratives, lead smart campaigns, and build influence that lasts. Whether it’s brand positioning, media strategy, or helping someone tell their story for the first time, our work is rooted in clarity, care, and impact.

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We don’t follow the playbook. We write the next one, with you.

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OUR STORY

Ann Odong is storyteller, strategist, and advocate who’s spent the past 20 years championing women in sport and amplifying voices from communities too often left out of the frame.

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Her journey commenced in her early 20s, not in a press box or a boardroom, but with a camera in hand and a deep love for the moments inside the game. Not just the goals or the trophies, but the joy, the resistance, the heartbreak, the quiet triumphs. What lives beneath the surface.

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Since then, football has taken Ann around the world. From the global stage of four FIFA Women’s World Cups, a Men’s World Cup, eight Asian Cups, and three Olympic Games, to grassroots fields in Sydney, Tokyo, São Paulo, Hanoi, and beyond. And through every story, every campaign, every strategy, the mission has stayed the same:

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To reflect women’s sport in all its power, complexity, and truth and to help others do the same.

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OUR BELIEF

At NXT, we believe that good storytelling, backed by sharp strategy, is one of the most powerful tools for change.
When done with purpose, it doesn’t just inform, it transforms.

And that’s where real impact begins.

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"Be the change you wish to see in the world"

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We work with purpose-led organisations, brands, and individuals who aren’t afraid to challenge the norm; people building a fairer, more inclusive future for minorities, women in sport and beyond.

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This isn’t PR for the sake of it. This is communication with conviction that is built for the future of sport.​

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If you’re building something bold, inclusive, and meaningful, let’s shape the NXT story together.